ABOUT APPEARANCESDIRECTORY.COM

The Appearances Directory provides advantages for Members, Businesses and Vendors.

WHO:

AppearancesDirectory.com is the most comprehensive directory available for you, the consumer to learn everything you need or want to know about HAIR AND BEAUTY.  This site is dedicated to bringing you up-close-and-personal information about the latest beauty trends, products, treatments, services, and topics from top pros inside the industry.  Our goal is to educate you with clear explanations, not hype, through first-hand accounts, videos, articles, and blogs on both the established as well as the innovative now taking place in your own community as well as in the global marketplace.

WHAT:

We invite you to take a backstage look (instead of a front-row seat) at the fascinating and always celebrated subject of BEAUTY. The articles will be updated on a regular basis and will cover subjects such as hair extensions, hair straightening, seasonal tips, at-home maintenance, wedding and special events looks, about-to-be-launched beauty products, featured hairstylists, hair loss, hair loss treatments, how to prevent baldness, wigs, gray hair options, latest hair color techniques, waxing, hair removal, men’s hair, celebrity styling, make-up looks, new skin care options, and more…

HOW:

One of our services will include finding a salon by zip code through our easy-to-use salon locator. There you will be able to learn more about your neighborhood salon and its roster of services by viewing their profile and photos/videos.  You will also have access to medical news and professionals specializing in a variety of hair conditions. We will be bringing you breaking news on beauty products through our vendor pages, which will allow you to search for products by category and/or brand name. You may join in on our Chair Chat Room to post questions and receive answers from our professional panel. You will also have the ability to contact a beauty pro via email to receive private advice if you so wish.

WHY:

AppearancesDirectory.com is a site unlike any other in that it provides useful information on everything pertaining to HAIR and BEAUTY to the public directly from those in-the-know. Its sole purpose is to provide significant all-encompassing knowledge not easily found anywhere else. In short, AppearancesDirectory.com is your personal liaison to beauty experts and practitioners specifically selected for their reputation and expertise

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AppearancesDirectory.com will put you, the beauty professional, in direct communication with the end consumer looking to access your services. With this in mind, you and your business will register and complete a business profile, which will include your contact information, a link to your website, and a list of your specialties. You will also have the opportunity to list any promotions on your Profile Page.

One of the main services of the site will be to allow consumers to search for a beauty-related business in any number of ways: category, specialty, zip code, area code, city, state. There will also be articles and blogs written by beauty professionals that will contain links to appropriate service categories.

Benefits include:

  • A database of over 350,000 beauty-related businesses
  • Home Page Professional Profile Section to generate new clients for you
  • Links to matching service category within home page articles
  • SEO (Search Engine Optimization) services to help push your services to first page placement on search sites such as Google, Yahoo, Bing, etc
  • Search engine by zip code, area code, city, or state to maximize result
  • Direct access to consumers and all hair-related professionals
  • PR and marketing campaign to increase visibility of site and product sales
  • Customized profile page to include videos, photos, business description
  • Assistance with copywriting of your profile
  • Chat Room to discuss new trends, job opportunities, new salon openings, and other topics of interest
  • Membership in an online community that speaks directly to your needs and interests

Unlike other generic directories, this site will concentrate only on hair and beauty; it will also include educational information on hair loss conditions as well as articles on seasonal trends and tips. As a registered member of AppearancesDirectory.com, you will be invited to submit your own articles, comments, blog and the chance to answer consumer questions either privately or directly on the site. Our SEO experts will give you featured placements on Page 1 of Google without paying the typical exorbitant fees. In the end, you will gain the clients you seek.

Add Your Business Now

AppearancesDirectory.com will put you, the beauty distributor/vendor, in direct communication with both the beauty professional (salon and spa owners, hair loss physicians, dermatologists, hair colorists and stylists, aestheticians, trainers, platform artists, film/TV beauty crews, celebrity stylists, etc…) and the end consumer alike.

One of the main services of the site will be to allow simple-to-use direct product purchases of your product inventory by both the public and the professional, which your company will ship directly to them.

Benefits include:

  • A database of over 300,000 hair-related businesses
  • Prominently featured section on your products
  • Home Page Purchase Product Section to generate sales
  • Links to matching product category within home page articles
  • SEO (Search Engine Optimization) services to help push your products to first page placement on search sites such as Google, Yahoo, Bing, etc…
  • Search engine by zip code, area code, city, or state to maximize result
  • Direct access to consumers and all hair-related professionals
  • PR and marketing campaign to increase visibility of site and product sales
  • Separate retail and wholesale shopping carts

Such a partnership between a comprehensive directory and a fulfillment firm has been successful in other markets and is a natural for the beauty industry.  Articles on hair and beauty treatments will contain links to appropriate products, which will lead to directed sales in that product category.  Consumers/Professionals will be able to search for product by type and/or name via the Home page search bar. Validated professionals will be assigned a special code to access wholesale pricing whereas consumers will be directed to a retail shopping cart.  Shipments will be made from you under the AppearancesDirectory.com label.

To learn about more about becoming a Featured Distributor/Vendor, please contact jon@AppearancesDirectory.com

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